Free, no account needed
Generate a brand positioning brief, free
Most brand confusion isn't a design problem, it's a positioning problem — nobody wrote down who you're actually for, what they'd use instead of you, and why you win that comparison. Describe your business below and get a real brief: audience, positioning statement, tone of voice, and tagline options you can hand to whoever writes your copy or designs your site next.
Why
So brand confusion — inconsistent messaging, a website that doesn't match the pitch — gets traced back to its real cause: nobody wrote down who you're for and why you win, not a design problem.
What
Who You Serve, The Alternative, Why You Win, a one-sentence positioning statement, Tone & Voice, and a few tagline options — specific enough to write real copy from.
How
Fill in who you serve and what they use instead of you first — everything else (positioning, tone, taglines) should follow logically from that, not be invented independently.
When
Before a website, pitch deck, or ad campaign gets built — writing the brief after the copy already exists means rationalizing choices instead of guiding them.
Where
Hand it to whoever writes copy or designs anything customer-facing — a freelancer, an agency, or future-you three months from now.
No account needed. 3 free generations per day.
Common uses
- Naming and positioning a brand-new business
- Getting everyone on the same page before a website or pitch deck
- Handing a freelancer or agency a real brief instead of a vague ask
- Re-sharpening positioning after the business has drifted from its original pitch